About Chainracers
FUELING A THRILLING JOURNEY INTO THE METAVERSE
Chainracers, a PvP battle arena game by GammaChain Games that aims to capture the essence of late ’90s and early 2000s retro gaming and chaos. GammaChain Games, a small team based out of Seattle sought my help to shape the vision for this new world, it’s characters, mechanics and features that would translate into a game.
Together we created the chaotic and cryptic world of the ChainRacers, mutated beings that traverse the metaverse in mayhem machines, looking for a way home. After a gamma explosion tore a ripple through their dimension, fragmented pieces from parallel universes began to merge together in this new realm to create unique variants of characters and cars.
My Role
CREATIVE & MARKETING DIRECTOR
As Creative Designer and Art Director, I created our multi-media content while directed the translation of our art style across different mediums with our in-house team. I also focused on strategic planning and the core skill areas shown below.
Creative Art Direction
Marketing Strategy
Business Strategy
Game Design, UI/UX
Content Creation
Leadership & Team
Budgeting &
Pitching & Investor
Public Speaking &
Partnership & Community
Brand Design
FIGHT FAST, FIGHT FEARLESS
I designed the brand, it’s logo and graphic design elements to look electric, rebellious and fun.
A hybrid of Twisted Metal chaos, Tron-style traversal and the Playstation 2 / Xbox era nostalgia. The logo, UI and graphic designs all carry bold lines, neon textures, and high-contrast color pops that feel alive, energetic and just a little… unstable.
Creative Design & Art Direction
DEVOURED AND POWERED BY GAMMA
Chainracers creative art design is built on a charged fusion of retro gaming chaos and futuristic energy. Every visual element pulls from a mutated and mashed up world where gamma-radiated power fuels lightning-charged vehicles, racers sprint through neon-lit metaverse corridors and tiny unassumingly cute characters emerge with over-the-top personality and attitude.
Key Roles:
Led brand direction and visual identity across digital, print, and campaign assets.
Designed and produced most visual content, directing additional creative as needed.
Developed cohesive brand systems and guidelines that strengthened market positioning.
Directed photo and video production from concept to final delivery.
Built high-impact visuals for campaigns, pitches, product launches, and investor decks.
Collaborated with marketing, product, and leadership teams to align creative with strategy.
Guided designers and freelancers to maintain consistent quality and brand standards.
Delivered UI/UX concepts and platform assets that improved user engagement.
Created world-building and storytelling visuals for content and platform experiences.
Game Design & Demo
BRINGING THE CHAOS TO LIFE
I led the creative vision for the game and oversaw the development of a pre-alpha demo built in Unreal Engine. The demo served as a proof of concept for investors and played a key role in getting the project green-lit.
Highlights:
Managed and directed the full pre-alpha demo production
Guided worldbuilding, environment layout, and gameplay direction
Helped shape the core mechanics and overall game feel
Ensured demo quality for investor presentations and internal approvals
Game UI/UX
CLEAN, FAST, EFFECTIVE INTERFACES
I designed the full UI/UX system for the demo, blending a retro-electric aesthetic with fast readability and a futuristic, energy-charged style that fit the world and gameplay.
Highlights:
Created HUD, menus, and in-game visual systems
Defined interaction flows and player feedback cues
Ensured UI clarity during high-speed gameplay moments
Established early style guides for future interface expansion
3D Asset Development
GAMMA FORGED CARS & WEAPONS
I oversaw asset creation and helped guide the team in developing 3D models, vehicles, environments, and interactive elements that defined the game’s visual identity.
Highlights:
Directed 3D asset production for characters, vehicles, and environments
Provided creative oversight for modeling, texturing, and lighting
Ensured consistency with the game’s retro-electric, gamma-charged aesthetic
Coordinated asset integration into Unreal for demo performance
Platform Development
DRIVING GROWTH ACROSS EVERY CHANNEL
The web platform served as a central touchpoint for investors, collaborators, and early adopters. It combed 3D asset previews, an e-commerce storefront, and crypto integrations into a seamless experience. Built on React, it showcases the project’s technical capability, brand vision, and ecosystem potential.
Key Focus Areas:
Helped designed and code the full website platform in React
Integrated 3D asset viewers and interactive car/weapon interfaces
Developed e-commerce functionality for digital and physical items
Implemented crypto and wallet-based features for future in-game economies
Created a polished, investor-ready presentation layer for demos and pitches
Supported studio partnerships with clear feature demos, workflows, and brand alignment
Established a scalable foundation for community features, updates, and future expansions
Story Building & Item Lore
MAYHEM BEGINS THE THE METAVERSE
The lore centers on a catastrophic gamma tear that fractured reality and opened pathways into a metaverse-like dimension, an unstable realm where physics bend, metal mutates, and vehicles take on lives of their own. In this world, battle cars become gamma-forged hybrids: stitched-together machines with mismatched parts, rare components, charged reactors, rims, panels, and signature weapons. As fighters push deeper into the metaverse dimension, new mutations, styles, and collab-based parts become accessible, feeding into a culture of mechanical mayhem and high-stakes vehicular combat.
Key Focus Areas:
Established a universe shaped by a gamma tear leading into a metaverse-like dimension
Created a modular ecosystem of mix-and-match car parts, weapons, styles, and reactors
Designed lore around gamma mutations influencing vehicles, tech, and traversal zones
Developed narrative paths for factions, battlegrounds, and vehicle evolution
Built a progression system where special parts unlock through collabs, battles, and exploration
Crafted backstories for fighters, cars, and reactors that fuel long-term storytelling
World & Map Design
A MULTIVERSE OF SHATTERED REALMS
The world is split into a chain of fragmented islands—each a self-contained realm themed around an element, a lost era, or a character’s original identity before the gamma tear fractured everything apart. These lands are connected by neon-lit, Tron-style gamma highways and bridges that cut through the void, allowing fighters to jump between dimensions at high speed. Every map once belonged to a complete character, but after the split, their essence scattered across the multiverse, leaving behind themed arenas, landmark ruins, and the pieces that define the game’s mix-and-match system.
Key Focus Areas:
Designed a multiverse map made of distinct elemental and thematic islands
Created gamma-powered highways and bridges for high-speed inter-realm traversal
Built world concepts tied to the original “complete” characters before the split
Developed signature maps like Ice Pyramid, Fallen Liberty, and Desert Oasis
Integrated lore-driven landmarks that hold character parts, styles, and special unlocks
Established environmental storytelling that reinforces the game’s gamma mythology
Community Initiatives
COMMUNITY COLLABORATIONS, PROMOTIONS & USER REWARDS
The community layer was designed to expand the universe beyond the game itself, creating real momentum through partnerships, early access programs and interactive experiences. Strategic collaborations with major industry players and creators helped validate the project, attract funding and build long term engagement among early adopters.
Key Focus Areas:
Formed an official partnership with Polygon Studios to support blockchain integration and ecosystem growth
Raised funding for the next phase of game development through community and partner driven initiatives
Secured partnerships with Blockchain PR and influential creators including Steve Aoki
Developed an early Season Pass for beta players featuring in game unlockables and exclusive cosmetic rewards
Built and managed a growing Discord community with channels for updates, support, events and player feedback
Created community driven events and reward systems to strengthen early engagement and long term retention
