About Mission Basketball
YOUTH & ADULT MENS COMPETITIVE LEAGUE
Mission Basketball, a non-profit dedicated to growing basketball and life skills, approached me with a vision, to bring new life to the foundation they built in their community. The founders and Head Coaches of Mission Basketball had already established a name for themselves by winning multiple trophies, awards and competitions nationally both individually and with their teams.
With years of experience coaching kids and adults of all ages with clear success, it was time to build a new identity that spoke to their values, story, and culture of striving for the best, giving your full effort and giving back to your community.
My Role
CREATIVE DESIGNER & DEVELOPER
Brand Design
Apparel, Gear &
Web Design
Graphic Design
Multi-media
Creative &
A Brand Redesign
LEGACY ROOTS, MODERN REVIVAL
I created a clean, professional, and elite brand identity for the basketball league, built around bold athletic aesthetics and modern basketball elements. The logo features the town name Mission in a strong, stylized font, designed in a badge-style mark that feels authoritative and instantly recognizable. The identity system was crafted to look sharp and consistent across all applications, from jerseys and bags to water bottles, signage, and digital media.
Responsibilities (short-list):
Designed the primary Riverside badge-style logo and supporting marks
Integrated basketball elements for a modern athletic identity
Built a complete brand system including colors, typography, and usage rules
Produced versatile assets optimized for apparel, merchandise, and print
Created mockups and brand visuals for league-wide rollout
Web Design & Development
ANDROID + IOS APP, WEB
I designed and developed a complete digital platform for a basketball league, creating a central hub for players, teams, and organizers. The site featured class and program signup links, multimedia content, league information, and a streamlined registration experience. Built-in tools for the crew included team management, schedule updates, and automated season score tracking and rankings, giving the league a professional online presence and an easy way to manage operations.
Responsibilities Short-list:
Designed and built the league’s full website and digital interface
Created registration flows, class signup links, and payment pathways
Developed team management pages, schedules, and roster sections
Implemented season score tracking, standings, and ranking displays
Produced multimedia content including graphics, videos, and promotional assets
Optimized UX for players, parents, and league administrators across devices
Jersey & Gear Design
BUILT TO LAST
I created a cohesive collection of jerseys, bags, and bottles that elevated the league’s visual identity and strengthened team pride. Each item was designed with bold graphics, clean typography, and functional considerations tailored to athletes. The collection balanced performance, durability, and style while maintaining a consistent brand look across all gear.
Key Goals:
Designed custom jerseys, training gear, bags, and bottles
Developed colorways, typography systems, and team-specific variations
Produced production-ready files, mockups, and vendor specifications
Ensured durability, print accuracy, and brand consistency across all items
Coordinated with suppliers to ensure correct materials and quality finishes
Print, Flyers and Digital Design
ANDROID + IOS APP, WEB
I produced a full range of print and digital marketing materials to support promotions, events, and brand campaigns. This included flyers, posters, social graphics, and multi-format digital content designed for clarity, impact, and brand consistency. Every asset was built to communicate the message quickly, attract attention, and perform across both physical and online channels.
Responsibilities Short-list:
Designed flyers, posters, brochures, and print collateral
Created digital media assets for social, web, and email campaigns
Developed templates and layouts for fast turnaround and consistent branding
Prepared press-ready files and coordinated with print vendors
Optimized digital assets for performance across platforms and devices
