RESCUE DIALER
YOUR EXIT STRATEGY, ALWAYS AT HAND.
About Rescue Dialer
SAVE YOURSELF FROM SOCIAL SITUATIONS
Rescue Dialer is an innovative app designed to help users slyly remove themselves from challenging social situations. Have you ever been stuck in a conversation or situation and wished someone would call you? Have you gone as far as to text a friend to call you? You’re not alone and you’ll never be stuck in that situation again. Rescue dialer started as a concept and quickly transformed it’s vision into an executable reality for mobile users.
The aim was to create a simple, universal app that could be triggered from your pocket without needing the phone screen. This method would allow to sneakily trigger a fake phone call from their pocket without anyone suspecting anything. I worked with a small team to meticiulously design the app, the brand, and its functionality across operating systems. The end result was a seamless UI/UX and that became a trusted exit strategy for thousands of users.
My Role
HEAD OF DESIGN & DEVELOPMENT
Brand Design
Multi-media
Creative &
Web Design
Mobile App
iOS + Android
Graphic Design
Team, Project
Brand Design
A HIDDEN HERO IN YOUR POCKET
Developed a strategic and visually cohesive brand identity, complete with logo design, visual system, and clear brand voice across all platforms.
The more we dove into the “rescue” element of the app the more we began to shape the identity around super heroes who save the day. We wanted the logo to subtly represent the name “Rescue Dialer” with the “R” and “D” in the abstract shape of a super hero’s mask with out mascot “Rufus the Dog” symbolizing a loyal friend waiting for your command.
Platform Development
ANDROID + IOS APP, WEB
Developed a full cross-platform mobile app for Android and iOS in collaboration with a small, agile team. I led key parts of the product design, user experience, and technical development, guiding the project from early concept and architecture to launch, optimization, and ongoing iteration. We released the initial beta on Android to gather real user feedback, refine features, improve UI and UX, and resolve bugs before expanding the polished experience across both ecosystems. The result was a well-rounded app built for real users and real-world performance.
Responsibilities Short-list:
- Co-Led Full Mobile App Development
- Defined Product Architecture & Feature Roadmap
- Hands-On UI/UX Design & Brand Integration
- Coordinated Small Agile Team
- Produced Launch Assets & Marketing Materials
- Implemented API Integrations & Backend Workflows
- Optimized Performance & Stability
- Managed Testing & QA Cycles
- Shipped to Google Play & App Store
- Gathered User Feedback & Planned Updates
